Daniel Birnbaum

CEO, SodaStream
Daniel Birnbaum photo1

Daniel Birnbaum

Daniel Birnbaum was born in New York in 1962 and lived in Queens until age 7, when his family moved to Israel.  Daniel grew up in the desert town of Sde Boker and was a neighbor of Israel’s first Prime Minister, David Ben-Gurion.  Upon completion of his military service as a submarine officer, Daniel received his BA in Economics at Hebrew University in Jerusalem, followed by an MBA from Harvard Business School in 1992.


After graduation, Daniel began his professional career at Procter & Gamble in Cincinnati, OH, on the marketing of the Crest brand.  From P&G, Daniel joined Pillsbury International and in 1995 established Pillsbury Israel and served as its CEO for four years, building Haagen Dazs and Pillsbury into Israel’s leading brands in their segments.  In 1999 he founded and led Nuvisio Corporation, a technology startup, until 2002 when it was sold.  Daniel then served as General Manager of Nike Israel until January 2007.  Under his supervision, Nike Israel gained the leading position in Israel’s sports industry and significantly enhanced its financial performance and brand strength.


Daniel has been the CEO at SodaStream International since 2007, growing the company 5 fold from under $100 million to nearly half a billion dollars today.  Daniel is a leading advocate for coexistence and peace in the Middle East, recognized as successfully combating BDS’ global attacks against SodaStream and building bridges between Israelis and Palestinians.  He is often asked to speak on these matters and has given testimony to the US Congress and at the United Nations.


Daniel enjoys cooking, outdoor sports such as mountain biking and hiking, is a licensed Skipper and serves as a Cantor during the Jewish High Holidays at the Adath Israel Congregation in Cincinnati, OH.  Daniel lives in Tel-Mond, Israel with his wife, Bat-Ella who is a performing artist and 4 children: Nitai (19), Nitsan (17) and Shai & Gal (15).