CONNECTIONS 2017

Rebecca Steinberg Herson

VP of Marketing, Anodot
Rebecca Steinberg Herson

Rebecca Steinberg Herson

Rebecca Steinberg Herson is the Vice President of Marketing at Anodot, an Israeli startup company in the field of real-time big data analytics and machine learning. She has guided scores of small and large companies in their strategic and tactical marketing as the owner of The Lean Marketer consultancy, and in her previous roles as a marketing executive at three high-growth “Deloitte Technology Fast 50” companies. She holds a B.A. magna cum laude from Yale University and an M.S. in Management from Boston University. Rebecca is originally from Boston, Massachusetts, where she was a member of Temple Ohabei Shalom, president of the youth group, and then regional president of NEFTY (today NFTY-Northeast). Prior to making Aliyah, she served as the professional regional youth advisor for JFTY (today NFTY-GER), and was a staff member at Kutz Camp and the NFTY Urban Mitzvah Corps. Today she is an active congregant at Kehilat Yonatan in Hod Hasharon, Israel.